新华信:服务品牌化管理的路径选择

2013-11-07 16:54

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标签：服务品牌新华信

服务品牌是企业品牌树的第二层级，但对于目前绝大部分合资企业来说，由于涉及到双品牌或多品牌运作（至少外加一个合资自主品牌），因此服务品牌在企业品牌树中降到第三层级。

新华信:服务品牌化管理的路径选择

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