第21期：不一样的车展

2013-04-24 10:04

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第21期：不一样的车展

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第22期：围观猫女

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                "prevue": "汽车万象，<a href=＂http://auto.163.com/special/sight/＂ target=＂_blank＂>视野</a>大不同",
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                {
                   "id": "8T35640F53FP0008",
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                   "timg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T35640F53FP0008.jpg",
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                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T35640F53FP0008.jpg",
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                   "title": "",
                   "note": "上海车展观众日首日，参观人次已达15.2万人次，再次刷新了车展新纪录，似乎车展的人气并没受到松江死猪事件和H7N9的影响。可以看到，国内的车展在很多方面都在飞速地进步，国际范儿也越来越足；但也可以看到，我们的车展，在一些细节上，距离国际顶级水平还有一段距离……（编辑/阿宝　月三　网易汽车图片中心出品）",
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                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T355FL053FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "从举办规模和参展人次来看，上海车展和北京车展，俨然已达到国际一流车展的规模。在车展的首发车、登场亮相的品牌数、硬件设施等等丝毫不逊于其他国际顶级车展。图为2013上海车展官方LOGO。",
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                {
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                   "osize": {},
                   "title": "",
                   "note": "但另一方面，中国的汽车业起步较晚，汽车文化形成的根基尚浅。我们的车展，众多人在展馆汇聚，百态尽出。当中总有些形形色色的“中国特色”，让人哭笑不得。图为2009年上海车展，比亚迪展台，手提礼品袋围拍车模的观众们。",
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                {
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                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355HL953FP0008.jpg",
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                   "title": "",
                   "note": "本届上海车展首日就恰逢周末，接着就是连续七个工作日。众多爱凑热闹的观众，把巨大的展馆塞得像沙丁鱼罐头。图为2013上海车展首日，N1豪车馆，排队1个小时以上才能入馆。",
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                {
                   "id": "8T355IHL53FP0008",
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                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355IHL53FP0008.jpg",
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                   "title": "",
                   "note": "在人流量巨多的状况下，现场就状况百出。展馆门口打不着车，候着的黑车司机也趁机坐地起价：本来打车20块能到的地方，开价200已是业界良心。展馆内一杯速溶咖啡也趁机涨至30块，人潮过后的地上满是垃圾……我们的车展，在硬件虽然跟国际接轨了，但软件配套、服务调配上，的确与顶级车展的水平有一定差距。图为2011上海车展，展馆外走道上堆满垃圾。",
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                ,
                {
                   "id": "8T355JU853FP0008",
                   "img": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T355JU853FP0008.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T355JU853FP0008.jpg",
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                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T355JU853FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "中国特色的“车模”也是国内车展的一大特色。在微博上，有一项关于“车展你看什么”的投票，选择“凑热闹看美女”这类选项的用户，超过70%。而真正爱车、好车、琢磨车而去车展的，可以说屈指可数。一些车模更是借此机会少穿多露，以博眼球。图为2013上海车展上穿着暴露的车模。",
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                ,
                {
                   "id": "8T355KQQ53FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355KQQ53FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355KQQ53FP0008.jpg",
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                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355KQQ53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "虽然车展主办方多次明令禁止裸模，但还是有不少车模靠着裸露卖成了红人。图为2012北京车展，干露露穿暴露的绑带装与其母亲一起参加北京车展。",
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                ,
                {
                   "id": "8T355LF853FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355LF853FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355LF853FP0008.jpg",
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                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355LF853FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "国外车展的车模，更多是为了烘托出展车的气场。这些车模，相当于半个工作人员，会配合观众拍照，摆出各种造型来诠释展车的各个细节。需要的时候，她们会远离车辆，方便观众拍摄。图为2012巴黎车展，凯迪拉克展台的气质美模。",
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                ,
                {
                   "id": "8T355M2553FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355M2553FP0008.jpg",
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                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355M2553FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "网络上有句戏言：国外车展的车，是告诉你，像这样的女人才开得起这样的车；国内车展的车模，是告诉你，你开这样的车就能找这样的女人。话糙，理却不糙。图为2012年湖北车展，商家让未成年的孩子穿着比基尼当车模。",
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                ,
                {
                   "id": "8T355N7L53FP0008",
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                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T355N7L53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "当然，除了看人，也有不少去车展买车的豪客。其中不乏衣着普通但身家却达数十亿的矿老板，买豪车的气势，完全可以用“秒杀”来形容。本届上海车展，布加迪价值4000万全球限量8辆的顶级跑车，在观众日前就已被29岁买家预定。法拉利亚洲区执行总裁裁Edwin　Fenech也曾坦言：“中国是法拉利的重要市场。”图为2011上海车展，人山人海的豪车展台。",
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                ,
                {
                   "id": "8T355NVT53FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355NVT53FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355NVT53FP0008.jpg",
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                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355NVT53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "在国外的顶级车展上，豪车馆却是最冷清的。一来买得豪车的，是绝少数人；二来豪车展台的车型数量较少，缺乏看点。相反在中国，豪车馆永远是除车模外最大的噱头。图为2012巴黎车展，某冷清的豪车展台，工作人员埋头工作。",
                   "newsurl": "http://auto.163.com/special/sight/"
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                ,
                {
                   "id": "8T355OK553FP0008",
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                   "timg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T355OK553FP0008.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T355OK553FP0008.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T355OK553FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "豪车与美女，永远是国内车展不断的看点。在本届车展，就有一位在豪车馆录像的热心观众，虽然录只录到了一堆在镜头前晃动的脑袋，依然阻挡不了他看豪车的兴奋心情：“这车很牛逼啊，啥牌子？”图为2012北京车展，一位在展车边休息的观众。",
                   "newsurl": "http://auto.163.com/special/sight/"
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                ,
                {
                   "id": "8T355P5653FP0008",
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                   "timg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T355P5653FP0008.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T355P5653FP0008.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T355P5653FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "尽管国内车展的参展商多，但参展商的水平也是参差不齐。有底气的品牌，多半不需要像裸露车模这类乱七八糟的营销手段来博眼球；而一些底气不强的品牌，则很多采用了裸露车模、大音量音响来吸引眼球。图为2009上海车展，在国产HUV展台的一位男模。",
                   "newsurl": "http://auto.163.com/special/sight/"
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                ,
                {
                   "id": "8T355QF053FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355QF053FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355QF053FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355QF053FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355QF053FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "在策展的创意上，国内参展品牌面临的问题也相当具有“中国特色”。尽管有不少展台能保持品牌特点，做到“高端大气上档次”，但在一些细节上却不可避免的要向“农业重金属”靠拢。一位参与一线品牌的策展的负责人透露：“没办法，客户要什么我们就只能改什么。”图为2009法兰克福车展，奔驰展台一览。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "8T355RSQ53FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355RSQ53FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355RSQ53FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355RSQ53FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355RSQ53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "细看国际五大车展，日内瓦主打奢华、法兰克福主打汽车工业、巴黎着重商业化、北美着重周边、东京主打新技术，参展商参展目标明确，布展也是实力毕现的比拼。但国内车展，即使是历史最为悠久的上海车展，至今依然没有形成自己的明确风格，参展商更是有什么就展什么，俨然成了杂乱的广告大杂烩。图为2007上海车展，观众爆棚。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "8T355SFA53FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355SFA53FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355SFA53FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355SFA53FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355SFA53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "尽管我们的车展近几年频繁打出创新、绿色、环保、高科技等等的概念，但还是缺乏历史的延续。海外的几个大展，经过几十年的发展，都有自己明确的定位和特色。譬如日内瓦车展，由于瑞士是中立国家且没有汽车工业，所以展车中概念车相当多，是汽车工业设计潮流风向标。图为2013日内瓦车展一景。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "8T355T4253FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355T4253FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355T4253FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355T4253FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355T4253FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "而德国，是现代汽车的发源地，汽车文化积淀深厚。法兰克福车展，仅奔驰宝马等几大本土巨头鼎力支持，就已把车展渲染得有声有色。加上默克尔等政界名流也会悉数捧场，更是把车展关注度提高到新的档次。图为默克尔出席2011法兰克福车展。",
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                }
            
                ,
                {
                   "id": "8T355TP453FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355TP453FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355TP453FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355TP453FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355TP453FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "东京车展则是日系车大本营，许多最尖端的高科技就是从东京车展曝光的。虽然东京车展的车模们也有穿得少的，但却显得性感而而不低俗。图为2011东京车展上的萌妹子和概念车。",
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                ,
                {
                   "id": "8T355UUR53FP0008",
                   "img": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T355UUR53FP0008.jpg",
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                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T355UUR53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "北美车展，底特律三巨头一台戏，加上各类不甘寂寞的日系欧系美系巨头们，一直都是人气与卖点的风向标。图为2012纽约车展上的可爱小观众。",
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                ,
                {
                   "id": "8T355VEE53FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355VEE53FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355VEE53FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355VEE53FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355VEE53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "巴黎车展，浪漫的法国人擅长“怀旧”，历年巴黎车展都是各种古董老爷车们出来“晒太阳”的好日子。图为2012巴黎车展上的气质美模。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "8T355VQB53FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355VQB53FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355VQB53FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355VQB53FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T355VQB53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "海外车展，还是一个汽车界人士齐聚一堂的盛会。各个车企的高层除了为自家站台，还有大把的空闲区别家展台转悠，顺便偷点“军情”。图为2013日内瓦车展上的气质美模。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "8T3560TV53FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T3560TV53FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T3560TV53FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T3560TV53FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T3560TV53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "而在国内车展，光是密密麻麻的发布会就让高层们吃不消。媒体也疲于奔命，一天10几个发布会，更要命的是，全集中在一个时间段。奔命于这些发布会，行走的距离不会低于10公里，相当于绕足球场25圈。图为2012巴黎车展，悠闲的车模。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "8T3561SM53FP0008",
                   "img": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T3561SM53FP0008.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T3561SM53FP0008.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T3561SM53FP0008.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T3561SM53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "惯性的作用下，品牌表达得越来越吃力，也越来越容易被淹没。渐渐的，这些发布会和媒体专访成了形式主义的东西，信息超负荷，消费者顾不上接收与消化。图为2010北京车展，某品牌发布会。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "8T35633R53FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T35633R53FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T35633R53FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T35633R53FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-04-22/8T35633R53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "媒体日，本该是专业人士最佳的拍摄时间，这也是为了更好的报道和宣传车展。但国内的媒体日，展馆内拖家带口拿着iPhone凑热闹的“会虫”却已成了常态。图为2011上海车展，一家三口与奔驰合影。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "8T37A6QM53FP0008",
                   "img": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T37A6QM53FP0008.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T37A6QM53FP0008.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T37A6QM53FP0008.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T37A6QM53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "在今年的上海车展举办的时段，却不幸遇到了雅安地震这样的天灾。在大灾难面前，中国人的凝聚力表现得淋漓尽致。上海车展从主办方到展商到媒体，也尽力传递“正能量”，不再把目光集中在低俗的炒作上。图为车展现场的标语。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "8T37A7K153FP0008",
                   "img": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T37A7K153FP0008.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T37A7K153FP0008.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T37A7K153FP0008.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-04-22/8T37A7K153FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "希望这是一个好的开始，我们需要以“车”为本的车展。用内涵塑造上海车展自己的“风向标”，探索出自己独特的定位或风格，让车展成为车展界的又一“精神领袖”。这样，少一些浮躁，多一些底蕴，才能摆脱仅靠人口数量带来的市场优势，成为真正意义上的国际车展。最后，祝福雅安的同胞们早日渡过难关，我们和你们，心手相连。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "8S4AA0HA53FP0008",
                   "img": "http://img4.cache.netease.com/photo/0008/2013-04-10/8S4AA0HA53FP0008.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0008/2013-04-10/8S4AA0HA53FP0008.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0008/2013-04-10/8S4AA0HA53FP0008.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-04-10/8S4AA0HA53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "汽车万象，视野大不同。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
            ]
        }