《视野》第33期：买豪车的中国人

2013-12-02 15:15

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《视野》第34期：车上的童年

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                "prevue": "汽车万象，<a href=＂http://auto.163.com/special/sight/＂ target=＂_blank＂>视野</a>大不同",
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                {
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                   "timg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6JVA53FP0008.jpg",
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                   "note": "最近一段时间，进口豪车的高额利润遭媒体口诛笔伐，而一个“北京50%豪车被拆迁户买走”的新闻则将洋豪车的中国主顾们也推到了漩涡的中心。豪车价格畸高，究竟是谁之过？",
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                {
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                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI5NO553FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "首先笔者要表明一个观点：说进口车价格虚高是因为中国“人傻钱多”，好面子喜排场造成的，纯属本末倒置，堪称无耻之言论。图为2009年上海车展，选购兰博基尼的顾客。",
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                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI5OE253FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "试问有哪个消费者愿意平白无故多掏钱购买商品？如果存在，唯一的解释是市场扭曲，消费者处于绝对的弱势方。图为2009年上海车展，一名订购兰博基尼跑车顾客。",
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                ,
                {
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                   "note": "如果非要追究，我们应该反思，为什么只有中国会存在愿意加价10万、20万甚至60万去购买一台所谓“进口豪车”的现象？图为在奢侈品牌CHANEL门店前合影的中国顾客。",
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                {
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                   "osize": {},
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                   "note": "车也好，豪车也罢，都是消费品，不存在保值甚至增值的空间，何以“奇货可居”，越贵越有人捧场？图为北京街头，人们争相围拍一个豪华车队。",
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                {
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                   "img": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI5RG353FP0008.jpg",
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                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI5RG353FP0008.jpg",
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                   "note": "还记得那句经典的电影台词么？“开好车的不一定是好人。”而在当下的社会，金钱却成为越来越多人衡量自己、衡量他人的最高标准。一辆豪车，意味着身份、地位、财富。就是在这种肤浅的见解下，中国消费者才会被利用，成为加价销售的牺牲品。图为北京街头一名依傍豪车做宣传的模特。",
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                ,
                {
                   "id": "97EI5U3T53FP0008",
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                   "note": "而说到市场扭曲，是否该想当然地解释为“垄断”，恐怕更难成立。因为进口豪车品牌繁多，去年各品牌为拼销量打得头破血流，显然不存在齐心协力搞“垄断”一说。图为2013年，太原海关拍卖进口豪车现场。",
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                ,
                {
                   "id": "97EI5URC53FP0008",
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                   "simg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI5URC53FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI5URC53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "如果说总经销商控制售价就可以被称为“垄断”，那就要笑掉大牙了。垄断，意味着强制性，也就是一家企业对企业的强制行为。图为一辆豪车上的新娘子。",
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                {
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                   "simg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI5VRL53FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI5VRL53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "在中国的整个进口车流通体系中，经销商和汽车厂商实际上是一个体系内的，厂商给经销商一个限定价，经销商执行，意味着自愿，如果经销商不愿意，他可以退出不干，何来“强制”一说？图为杭州保时捷4S店内的顾客。",
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                ,
                {
                   "id": "97EI60S653FP0008",
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                   "simg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI60S653FP0008.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI60S653FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "在一个市场中，谁有权定价，意味着谁占有支配地位，在中国的厂商和经销商之间，显然厂商更为强势，因为厂商控制了整个的流通渠道。图为上海宝马4S店内的顾客。",
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                ,
                {
                   "id": "97EI61OR53FP0008",
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                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI61OR53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "那么为什么厂商可以控制渠道？为什么一个没什么准入门槛的“卖车”的市场可以被厂商支配？追根溯源，制度之祸。图为上海阿斯顿-马丁4S店内的顾客。",
                   "newsurl": "http://auto.163.com/special/sight/"
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                ,
                {
                   "id": "97EI62UM53FP0008",
                   "img": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI62UM53FP0008.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI62UM53FP0008.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI62UM53FP0008.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI62UM53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "我国2005年出台了《汽车品牌销售实施管理办法》，这个政府的红头文件，本意是为了规范汽车销售市场，保护消费者利益，但是出台多年未有修改，倒给了黑心商家寻租的空间。图为吉林车展上选购路虎的顾客。",
                   "newsurl": "http://auto.163.com/special/sight/"
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                ,
                {
                   "id": "97EI63T353FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI63T353FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI63T353FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI63T353FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI63T353FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "在这个红头文件里，要求进口车的销售需要获得汽车生产企业的书面授权。这就相当于给予厂商直接控制销售渠道的权利。图为杭州兰博基尼4S店内的顾客。",
                   "newsurl": "http://auto.163.com/special/sight/"
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                ,
                {
                   "id": "97EI64V353FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI64V353FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI64V353FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI64V353FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI64V353FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "在这个红头文件里，还有很多诸如“销售网点与售后服务点相距不得超过150公里”之类的规定，变相地提高了进口车销售的准入门槛，强化了厂商和经销商的控制权。图为选购迈巴赫的中国顾客。",
                   "newsurl": "http://auto.163.com/special/sight/"
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                ,
                {
                   "id": "97EI660253FP0008",
                   "img": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI660253FP0008.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI660253FP0008.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI660253FP0008.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI660253FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "资本是嗜利的，不能因为这个市场存在巨大的寻租空间，有人利用了这个空间就指着人家骂“你没有留着道德的血液”。该做的不是挥舞起“反垄断”的大棒，而是想办法堵上漏洞。厂商控制定价，除了追求超额利润，也有一定的无奈之处，进口车高昂的税负，最终必然由消费者买单。图为北京悍马销售点内的顾客。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "97EI67QV53FP0008",
                   "img": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI67QV53FP0008.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI67QV53FP0008.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI67QV53FP0008.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI67QV53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "我国对进口车的税费包含以下三个方面：25%关税，17%增值税以及依照排量征收的消费税。消费税根据排气量的不同在1%—40%间浮动，其中排气量3.0L到4.0L之间为25%，排气量4.0L以上为40%。图为在北京车展上订购劳斯莱斯古斯特的顾客。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "97EI68TF53FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI68TF53FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI68TF53FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI68TF53FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI68TF53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "一辆离岸价27万元、加上运输和保险费用等到岸价为30万元的进口车，如果属于自用性质，关税、消费税、增值税加上车辆购置税(税额为车辆完整计税价格×10%)，最终需花费63.5万元。图为某上海超跑俱乐部法拉利SpA的主人。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "97EI69LO53FP0008",
                   "img": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI69LO53FP0008.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI69LO53FP0008.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI69LO53FP0008.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI69LO53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "如果进口商要将其出售，还要再加上售卖环节的增值税、利润、车辆购置税及其他相关费用，最终花费约为88.9万元，即接近到岸价格的3倍。图为香港奢侈品展上的庞巴迪和劳斯莱斯。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "97EI6A8253FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6A8253FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6A8253FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6A8253FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6A8253FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "也就是说，一辆到岸价格30万的进口车，消费者拿到手后多支出的58.9万元，绝大部分为税负。图为北京车展上选购兰博基尼的情侣。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "97EI6B6M53FP0008",
                   "img": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6B6M53FP0008.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6B6M53FP0008.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6B6M53FP0008.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6B6M53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "“国富民不富”是衰落的第一步，减免税负，休养生息，民强，才能国盛。图为上海一家选购复古豪车的富裕家庭。",
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                ,
                {
                   "id": "97EI6CT753FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6CT753FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6CT753FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6CT753FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6CT753FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "由于现行的“三包”政策缺乏对厂商的约束力，造成厂商对零配件高额定价、乱收维护保养费用等等乱象。进口车暴利，不仅体现在垄断整车定价，还体现在隐蔽的“后市场”服务中。图为保时捷销售员向顾客推销。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "97EI6DS853FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6DS853FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6DS853FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6DS853FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6DS853FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "一台奔驰600做一次保养大约在8000—12000元之间，内容也就是简单的换机油、三滤等常规项目。图为北京某豪车4S店内的顾客。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "97EI6F4F53FP0008",
                   "img": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6F4F53FP0008.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6F4F53FP0008.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6F4F53FP0008.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6F4F53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "某些品牌一个工时（仅5分钟）收费高达400-500元。强制在4S店维护和更换零配件，否则不予“三包”服务等等霸王条款层出不穷。图为2011年青岛车展，因不满4S店售后，某豪车主雇人砸车。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "97EI6FPL53FP0008",
                   "img": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6FPL53FP0008.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6FPL53FP0008.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6FPL53FP0008.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6FPL53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "进口车，买得起，也养不起。这样的乱象，又有哪个神秘的“有关部门”来管一管？消费者被欺负了，最该羞愧地应是他们的“父母官”。图为2013年青岛车展，被车主砸烂的玛莎拉蒂。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "97EI6G9U53FP0008",
                   "img": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6G9U53FP0008.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6G9U53FP0008.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6G9U53FP0008.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6G9U53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "网上还有一种“屌丝”论调：进口车贵管我什么事？反正我也买不起，越贵越好了，最好再开征豪车“奢侈税”，煞煞那班富人的锐气！图为上海某超跑俱乐部加长悍马的主人。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "97EI6H3P53FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6H3P53FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6H3P53FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6H3P53FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6H3P53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "还记得鲁迅笔下麻木的中国人么，一群人围观日本人枪毙同胞，然后拍手山呼“万岁”。富人们盲目追求豪车很畸形，“屌丝”们就该事不关己高高挂起？图为上海车展上保时捷展台的观众和买主们。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "97EI6HUR53FP0008",
                   "img": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6HUR53FP0008.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6HUR53FP0008.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6HUR53FP0008.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0008/2013-08-29/97EI6HUR53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "本文开头那种将进口车高价责任推到“拆迁户”头上的论调也有相似性，仅因一些负面的个例而给一个群体“贴标签”，和地域攻击一样，无聊下流。图为广州车展上选购劳斯莱斯的顾客。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "97EI6ITP53FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6ITP53FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6ITP53FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6ITP53FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-08-29/97EI6ITP53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "今天你对别人的不幸沉默，明天便不会再有人为你呼号。不要再把豪车的中国“劫”归罪于无辜的消费者。正本清源，改进体制，愿有一天中国消费者也能用CR-V的价格，开上奥迪Q5。图为郑州某高中毕业舞会，开着豪车的学生。",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
                ,
                {
                   "id": "94DGS5RU53FP0008",
                   "img": "http://img3.cache.netease.com/photo/0008/2013-07-22/94DGS5RU53FP0008.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0008/2013-07-22/94DGS5RU53FP0008.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0008/2013-07-22/94DGS5RU53FP0008.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0008/2013-07-22/94DGS5RU53FP0008.jpg",
                   "osize": {},
                   "title": "",
                   "note": "",
                   "newsurl": "http://auto.163.com/special/sight/"
                }
            
            ]
        }

《视野》第33期：买豪车的中国人

汽车万象，视野大不同

《视野》第33期：买豪车的中国人

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